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Audi e-tron Detroit concept– Click above for high-res image gallery
Étron, in French, is apparently not a word that signifies electric power, sex appeal or innovation. It is, in fact, a word that's closely associated with the less-than-glamorous act of excretion. If you hit up any one of the numerousonline translation tools , you'll learn that étron has some pretty... crappy synonyms, which include words like "caca," "excrement," "dung" and "feces." Unfortunately, Audi may have inadvertently named its entire lineup of EVs after a bodily function that's seldom associated with spectacular vehicles. That is, unless the automaker intended that we translate e-tron as, "the Audi that's as fast as, well, you know."
There's a lot of allure surrounding Audi's all-electric e-tron. We've seen prototypesout and about on public roads and collected a fair share of photo galleries from different auto shows. Our comrades at AutoblogGreen even had the chance to ride shotgun in the R8-based electric rocket. But until now we haven't thought much about Audi's choice of nomenclature for its torque-tastic supercar, and according to Green Car Reports, Audi may have fudged this one... slightly.
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Étron, in French, is apparently not a word that signifies electric power, sex appeal or innovation. It is, in fact, a word that's closely associated with the less-than-glamorous act of excretion. If you hit up any one of the numerous
There's a lot of allure surrounding Audi's all-electric e-tron. We've seen prototypes
